You Already Know How to Be Great: A Simple Way to Remove Interference and Unlock Your Greatest Potential »

Alan Fine is president of InsideOut Development, which offers training programs, executive coaching, and organizational consulting. His powerful approach to performance improvement has been adopted by some of the world's most respected organizations in an array of industries including IBM, NASA, Honeywell, Procter & Gamble, GAP, and Coca Cola. Fine lives in Utah.

A bold new approach to performance by one of the top coaches in the country.

In trying to improve-on the playing field, in the office, or even at home-most people seek out new information to get to the next level. They read a book, attend a class, or hire an expert to give them an edge.

But Alan Fine, an accomplished tennis, golf, and executive coach and a renowned authority on peak performance, believes that this "outside-in" method is precisely what's holding you back from doing your best work. He's found the biggest obstacle to improved performance isn't not knowing what to do; it's thinking too hard about what you already know. The tips and tools designed to help you get ahead can actually interfere with your ability to focus.

Fine reveals his simple and proven approach to achieving breakthrough performance. It starts with reducing the interference that blocks your potential through an amazing process called G.R.O.W. (Goal, Reality, Options, Way Forward).

No matter who you are or what you do, You Already Know How to Be Great will help you eliminate what is standing in the way of your goals.