Authors: Donald Gilbert-Santamaria
ISBN-13: 9780838755884, ISBN-10: 0838755887
Format: Hardcover
Publisher: Bucknell University Press
Date Published: January 2005
Edition: (Non-applicable)
The beginning of the seventeenth century in Spain marked a rapid rise in the commercial market for cultural production. This work examines the evolution of the commercial market as reflected in the maturation of two genres: the public theater and the novel. Through a comparative analysis of the playwright Lope de Vega and the novelists Mateo Aleman and Miguel de Cervantes, this study explores the new poetic principles, both implicit and explicit, that accompany the rise of commercialized literature and argues that the logic of classical economic theory became internalized within the poetic structure of these two genres.
Introduction : economics, literature, and the choler of a seated Spaniard | 13 | |
Pt. I | Playing to the masses : Lope de Vega and the Comedia | |
1 | Economic rationalism and the Arte nuevo | 23 |
2 | Marketing myths : El caballero de Olmedo | 41 |
Violence, agency, and the audience in Fuenteovejuna | 63 | |
Pt. II | Markets, morality, and violence in the picaresque novel : Mateo Aleman's Guzman de Alfarache | |
4 | Picaresque poetics | 85 |
5 | Subjects and objects in the Guzman | 109 |
6 | Generic flux | 130 |
Pt. III | Selling the subject : Cervantes and the Quijote | |
7 | Cardenio's madness | 149 |
8 | Selling out Sancho | 165 |
9 | Histrionics and the novel | 190 |