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World's Best Known Marketing Secret: Building Your Business with Word-of-Mouth Marketing (2nd Edition) »
Authors: Ivan R. Misner, Virginia Devine, Virginia Devine, Sarah Edwards
ISBN-13: 9781885167378, ISBN-10: 1885167377
Format: Paperback
Publisher: Bard Press (TX)
Date Published: May 1999
Edition: (Non-applicable)
Author Biography: Ivan R. Misner
Book Synopsis
Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.
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