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Words That Work: It's Not What You Say, It's What People Hear » (Older Edition)

Book cover image of Words That Work: It's Not What You Say, It's What People Hear by Frank Luntz

Authors: Frank Luntz
ISBN-13: 9781401302597, ISBN-10: 1401302599
Format: Hardcover
Publisher: Hyperion
Date Published: January 2007
Edition: Older Edition

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Author Biography: Frank Luntz

Book Synopsis

The nation s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words ...

Washington Post.com

One of the nation's leading pollsters and political language specialists.

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