Why I Hate Abercrombie & Fitch: Essays On Race and Sexuality » (1st Edition)

Dwight A. McBride is chair of the department of African American studies and associate professor of African American studies, English, and communication studies at Northwestern University. He is the author of Impossible Witnesses: Truth, Abolitionism, and Slave Testimony, and the editor of James Baldwin Now (both available from NYU Press), as well as coeditor of Black Like Us: A Century of Lesbian, Gay, and Bi-Sexual African American Fiction.

Why hate Abercrombie? In a world rife with human cruelty and oppression, why waste your scorn on a popular clothing retailer? The rationale, Dwight A. McBride argues, lies in "the banality of evil," or the quiet way discriminatory hiring practices and racist ad campaigns seep into and reflect malevolent undertones in American culture.

McBride maintains that issues of race and sexuality are often subtle and always messy, and his compelling new book does not offer simple answers. Instead, in a collection of essays about such diverse topics as biased marketing strategies, black gay media representations, the role of African American studies in higher education, gay personal ads, and pornography, he offers the evolving insights of one black gay male scholar.

As adept at analyzing affirmative action as dissecting Queer Eye for the Straight Guy, McBride employs a range of academic, journalistic, and autobiographical writing styles. Each chapter speaks a version of the truth about black gay male life, African American studies, and the black community. Original and astute, Why I Hate Abercrombie & Fitch is a powerful vision of a rapidly changing social landscape.

Publishers Weekly

"Where does the black gay man go where he can see himself reflected back to himself in all the complex ways in which he exists in the world?" asks the chair of the African American Studies department at Northwestern University. In this collection of 10 smart, provocative essays, McBride explores, from varying vantage points (interracial gay male porn; the essays of Cornel West; the racial implications of Ellen DeGeneres's coming-out show; the way the hair and clothing guidelines for Abercrombie & Fitch employees ensure an almost all-white staff), the tenuous position of a clear, distinct, gay black male presence and voice in cultural discourse and argues for an end to the relative silence. Some of McBride's analysis is perceptive but unsurprising (e.g., his short piece on the role of rage and frustration in the 1995 Los Angeles riots), and his focus on the "bourgeois, well-educated, fairly cosmopolitan gay man" largely shrugs off discussions of class. But much of this collection breaks new ground for contemporary cultural criticism. McBride's look at homophobia in traditional African-American studies is an empathetic but penetrating critique of the discipline, and his explication of the ghettoization of black men in gay male porn (which moves into a more complicated discussion of online sex sites) is truly original work with ramifications well outside of queer studies. (Feb.) Copyright 2004 Reed Business Information.