Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success--and Won't Let You Fail »

KEITH FERRAZZI, CEO of Ferrazzi Greenlight, has counseled the world’s top enterprises on how to dramatically accelerate the development of business relationships to drive sales, spark innovation, and create team cohesion. As a thought leader and advocate for corporate citizenship, he has rallied executives around initiatives to improve healthcare and education nationwide. Ferrazzi has been published in The Wall Street Journal, Harvard Business Review, Inc., and Fast Company, and has appeared on Today and other national TV. His previous book, Never Eat Alone, is a national bestseller. He lives in Los Angeles.

Disregard the myth of the lone professional “superman” and the rest of our culture’s go-it alone mentality. The real path to success in your work and in your life is through creating an inner circle of “lifeline relationships” – deep, close relationships with a few key trusted individuals who will offer the encouragement, feedback, and generous mutual support every one of us needs to reach our full potential. Whether your dream is to lead a company, be a top producer in your field, overcome the self-destructive habits that hold you back, lose weight or make a difference in the larger world, Who’s Got Your Back will give you the roadmap you’ve been looking for to achieve the success you deserve.

Keith Ferrazzi, the internationally renowned thought leader, consultant, and bestselling author of Never Eat Alone, shows us that becoming a winner in any field of endeavor requires a trusted team of advisors who can offer guidance and help to hold us accountable to achieving our goals. It is the reason PH.D candidates have advisor teams, top executives have boards, world class athletes have fitness coaches, and presidents have cabinets.

In this step-by-step guide to the powerful principles behind personal growth and change, you’ll learn how to:

· Master the mindsets that will help you to build deeper, more trusting “lifeline relationships”

· Overcome the career-crippling habits that hold you back, once and for all

· Get further, faster by setting goals in a dramatically more powerful way

· Use “sparring” as a productive tool to make the decisions that will fuel personal success

· Replace the yes men in your life with those who get it and care – and will hold you accountable to achieving your goals

· Lower your guard and let others help!

None of us can do it alone. We need the perspective and advice of a trusted team. And in Who’s Got Your Back, Keith Ferrazzi shows us how to put our own “dream team” together.

Publishers Weekly

Six years ago, author and management consultant Ferazzi wrote Never Eat Alone, about networking and developing empathy with clients; since then, he's founded his own company (Ferazzi Greenlight), and the challenge has taught him the value of "a group that cared about and encouraged" him, "totally infused with excitement, optimism, energy, creativity and hope." Trying to recreate the dynamic interactions that defined work at his former employer, Deloitte & Touche, Ferrazzi discovered that, in every sphere of life, fostering a "peer-to-peer collaborative process," based in interlinked support groups, creates a safe space where criticism, accountability and self-correction flourish (think Weight Watchers or Alcoholics Anonymous). This bit of understanding, Ferrazzi concludes, is something "great leaders and peak performers throughout history have always known," and his lively, anecdotal style welcomes average readers to the practice of building "lifeline relationships." Though Ferrazzi's upbeat spirit is encouraging and his lessons valuable, an over-emphasis on the ideal ("There's nothing inherently nonsupportive about today's corporate culture") fails to address many hard realities facing today's American worker.
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