List Books » What They'll Never Tell You About the Music Business: The Myths, the Secrets, the Lies (& a Few Truths)
Authors: Peter M. Thall
ISBN-13: 9780823007080, ISBN-10: 0823007081
Format: Paperback
Publisher: Crown Publishing Group
Date Published: January 2010
Edition: (Non-applicable)
“For someone on the way up, this book is a must; for everyone else, it’s a bible.”—Danny Strick, co-President, SonyATV Music Publishing, Inc.
This completely revised and expanded edition of What They'll Never Tell You About the Music Business is a must-have reference not only for aspiring songwriters, record producers, and performing artists but also for record company executives, personal and business managers, agents, and attorneys. You’ll learn:
*How the Internet has affected every aspect of the music business, from copyright and royalty issues to censorship
*How many musicians have seized do-it-yourself Internet opportunities to create successful business models
*How satellite radio, digital jukeboxes, and video games are affecting the music market
*How artists can maximize their chances for long-term financial health
*How the royalty pie is sliced—and who gets the pieces
*What snares and pitfalls to avoid when signing an employment contract
*And much more.
“The music business is complicated, and this book is very helpful in deciphering its pitfalls, opportunities, and challenges.”—Clive Davis, Chief Creative Officer, Sony Music Entertainment Worldwide
“Thall’s book simplifies a complicated business, and it provides the reader with knowledge that otherwise is available only to those on the inside.”—Scott Francis, President, Warner/Chappell Music and Chairman & CEO, Warner/Chappell Music U.S.
“Whoever reads this book is getting expert advice from one of the most respected and knowledgeable players in the music industry today. I wish this book was available when I was looking to begin my career in the music business.”—David Renzer, Chairman & Chief Executive Officer, Universal Music Publishing Group
"Intelligent and accessiblerich in references, but easily understandable."—David Geffen
“A clear contender for the one indispensable work on the topic, this book delivers the goods. There is no one involved in the music business who will not learn and benefit from this ambitious work.”—New York State Bar Association
Preface ix
Acknowledgments xii
1 Introduction 1
Selecting the Right Attorney 2
Personal Representation 3
Deal Makers: Why You Need Them 4
Deal Blockers: How to Get Past Them 5
Staying the Course or Calling It Quits 6
2 Investors: The High Costs of Low Finance 8
The Costs of Being Heard 8
Of Investors and Investment Agreements 9
Finding the Money 9
Internet-Specific Offerings 12
The Safe Harbor Disclaimer 13
Getting the Right Advice 13
Paying it Back 13
Overcalls and Conversions 15
Commissions 15
Should He Who Pays the Piper Call the Tune? 16
3 Advances: Why They Seem a Lot Like Loans (and Vice Versa) 17
A Sad Story and a Happy Story About Advances 18
Is One Person's Money Another Person's Motivation? 20
4 Royalties: Some Unvarnished Truths 22
How the Royalty Pie Is Sliced and Who Gets the Pieces 23
Recording Costs 24
Payment on Less Than 100% of Records Sold 26
"New" Technology? 26
"Special" Categories 27
Two Diabolical Deduction Devices 29
Reducing Mechanical Royalties 31
Special Issues Regarding Controlled Compositions 32
The Beat Goes On: Other Important Deductions 33
Prepayment of Royalties 36
The Myth of Royalty Escalations 37
Free Goods 38
Lost or Misplaced Royalties 39
Chipping Away at Post-Term Royalties: Synchronization Licenses 39
Accountings, Audits, and the Statute of Limitations 40
How Responsible Should Record Companies Be? 42
The Effects of Digital Downloading on Pricing and Royalties 43
5 Personal Management: The Whys, Wherefores, and Watch Outs 49
What a Personal Manager Should (and Should Not) Be Expected to Do 50
Managing the Five Stages of an Artist'sCareer 51
Remakes 54
KMMA Keep My Music Available-At All Costs 55
Choosing Your Manager 59
The Question of Clout 60
Paying Your Manager 62
The Term of the Agreement 67
Extending or Terminating an Artist-Manager Relationship 67
Breach of Contract in Artist-Manager Agreements 72
6 Managing Your Business and Your Financial Future: When "Show Me the Money" Isn't Enough 74
What a Business Manager Does 75
Finding the Right Person 75
Certified Public Accountants 75
Auditing the Auditor 77
What Kind of Business is Being Managed? 77
Should You "Do Business As" or Form a Partnership? 78
Money Means Options: Resisting the "Keep 'Em Poor" Philosophy 84
Managing Your Money 85
Making It and Saving It 89
7 When Your Jon Is More than a Gig: Employment Agreements and Disagreements 93
Term of Employment 93
Duties 93
Reporting Lines 94
Confidentiality and Competition 95
Stock Options 97
Perks 98
Termination 99
Relocation and Re-Relocation 102
Visas 103
Disability and Death 103
Provisions That Survive Termination 103
Vacations 104
Release and Settlement 105
Employment Issues Specific to the Music Industry 105
Variations of Royalty Calculations 107
Employment Agreements with Celebrities and Others Otherwise Engaged 110
Mail 111
The Ownership of Ideas 111
8 Record Producers: Are They as Sharp as Their Points? 113
How 25% Can Equal 100% 113
Cross-Collateralization: It Does Not Apply to the Producer 115
Producers' Royalty Provisions: The Basics 116
The Producer as Author of the Sound Recording 122
Producers and Neighboring Rights 123
9 Getting Your Record Heard: A Practical Guide to Marketing and Promotion 125
Marketing Tools 125
The Goal-Oriented Campaign 126
The Record Contract 128
Do Record Companies Know What They Are Doing? 132
Victim or Victor? 133
Television Campaigns 134
Radio Promotion 134
Airplay and Payola 135
The Same Old Song (Only the Coda Is New) 138
The Beginning of the End? 140
A Brief Look at the Promotional Picture-From the Artist's Point of View 141
10 Touring concerns: Trials and Tribulations 143
The Club Tour 143
The Grand Tour 144
11 Merchandising: Your Band; Your Brand 160
Tour Merchandising 160
Retail Merchandising 169
Confidentiality 173
Compliance with Local Laws 173
End-of-Term Inventory and Sell-Off 174
Artwork and Photographs 174
Coupling 175
Life and Disability Insurance 175
Piracy 176
Audits 177
12 Audits: Truth or Consequences 178
Examining the Audit 178
The Flow of Money 181
Access to Registration Information 182
The Black Box or "Something Is Abyss Here" 182
Television Campaigns 183
Interest Charges 183
Statutes of Limitations 184
Conducting Audits In Foreign Countries 185
A Few Practical Suggestions 186
The Right to Audit: A Contract Issue 188
13 Music Publishing: The Odyssey of the Song 190
What Is a Music Publisher-and What Does It Publish? 190
Copyright: A Bundle of Intangibles 192
Financial Secrets and Realities 195
Mechanical Royalty Rates Outside of the United States 197
Top Gun-A Top Buyout for Paramount 198
The Administrating Function 200
Family Ties (Too Close to Sue) 201
When Your Publisher Forgets You 202
Foreign Taxes 203
At-Source Versus Receipts Deals 204
The Black Box Revisited 205
Copyright Reversions 206
14 When Rodgers Meets Hammerstein: Determining Songwriter Credits 208
Cowriting Agreements 208
Cowriters Who Are Band Members 209
15 Being Your Own Music Publishing Company: Pros and Cons 213
Self-Publishing 213
Getting in Touch with the Copyright Office 214
Why Bother Doing It Yourself? 218
Acquiring Copyrights 219
Reversion of Copyrights 219
The Value of the Copyright 221
The Impact of Administrating Costs on True Earnings 222
The Cost of Giving Away a "Piece" of the Publishing 223
16 Internet Entrepreneurship: Doing it Yourself 224
Competing with the Big Boys 224
Artist, Songwriter, Performer-and E-Commerce Expert? 225
Making a Living 226
Stealing and Protecting Against It 227
Do's and Don'ts of Internet Entrepreneurship 227
Manufacturing and Distribution 229
Podcasting 229
Instantaneous Dissemination of Live Performances 230
Creating a Website 230
Which People Should Do It Themselves? 231
A Word of Warning-And Encouragement 232
17 Lost, Misplaced, Neglected, and Abandoned: Royalty Opportunities You Were Never Told About 233
An Introduction to Neighboring Rights 233
Broadcast Mechanicals 234
Neighboring Rights in Our Own Backyard: Canada 235
Lost, Misplaced, Neglected, Or Abandoned: Which Category Are Your Royalties In? 236
Show Me the Money 239
Two Neighboring Rights-Friendly Countries: The U.K. and the Netherlands 239
18 Urban Music: The Beat Goes On 242
Roots 242
The Milieu 242
Urban Music: The Producer's Cosmos 244
Different Strokes For Hip-Hop Folks 244
Rap as Protest 246
The Importance of the Mix 247
Career Ceilings 247
Hip-Hop and Pop Culture 247
Business Management and the Management of Business 248
The Changing Image 249
Contractual Issues 249
The Rap Coalition: Self-Help Exemplified 250
Hip-Hop Rules 251
19 Classical Music: Dead or Alive? 252
A Little History 252
Demise or Rejuvenation? 253
An Essential for Success: Spirituality 257
New Life for an Old Genre 258
The CD Arrives: Both a Blessing and a Curse 259
The Internet: Is It the Answer? 260
The Role of Record Companies 262
The Composer-Artist: Special Considerations 265
Classical Management 266
Presenting the Singer 269
Music Education 270
20 Termination of Grants Of Copyrights: For Every End, a Beginning 273
Basic Term of Protection 273
Termination of Grants 273
"K-K-K-Katy" 274
Duration of Copyright: Subsisting Copyrights 274
Who Can Terminate 275
The Control of Termination Decisions 275
The Rights Granted 275
The Windows for Termination 276
When Automatic Renewal Applies 277
The Sonny Bono Term Extension Act 277
Keeping Records 277
The Technical Requirements for Termination 278
21 Compliance With Copyright Laws: Hints for the Corporate Counsel 279
Intangible Rights and the Internet 279
Licensing From Music Publishers and Sound Recording Owners 280
Copyright Provisions Applicable to the Internet 282
Term of Copyright 284
Sampling, Borrowing, and Stealing 284
Rights Management 285
Dangerous Language Alert 285
Music Clearance: The Music Industry's Revenge 286
International Issues: One-Stop Shopping 287
22 Catalogue Valuation: How to Improve Your Odds at Winning Big 289
Factors in Valuing Catalogues: An Overview 290
Evaluating Data 293
Who Owns the Catalogue? 296
Termination Issues 297
The "Trunk" 297
Who's Sorry Now? The Blackbird 298
23 Copyright Issues: A Sampler 300
Changing Copyright's Image 300
Copyright Infringement 301
Sampling 304
The Impact of the Internet on Recording and Publishing Agreements 306
The Internet Is Global: So What? I'll Tell You What 308
What Is to Be Done? 309
The Fairness in Music Licensing Act 312
The Copyright Term Extension Act: A Lesson in Leverage 312
MP3: How Two Letters and a Numeral Terrorized an Entire Industry 313
Napster and Post-Napster 313
24 Copyright: Can't Live With It-Can't Live Without It 315
Battles or Battle-Axes 315
Copyleft (aka Copy Wrong), But Not Copyright 317
The Clearance Nightmare 321
Copyright and Personal Property 324
Misuse of Copyright 325
Some Suggested Solutions 326
Index 331