Wedding Planning and Management: Consultancy for Diverse Clients »

Margaret J. (Maggie) Daniels is an assistant professor of tourism and events management in the School of Recreation, Health and Tourism at George Mason University. Her research interests center on the economic development potential of events and tourism, event planning and evaluation, visitor motivations and tourism for individuals with specialized needs. Recent publications authored or co-authored by Dr. Daniels can be found in Annals of Tourism Research, Event Management, Journal of Leisure Research, Journal of Sport Tourism, Journal of Travel Research and World Leisure Journal. She co-authored three chapters found in Quality Tourism Experiences (Butterworth-Heinemann, 2005). She teaches classes in events management, program leadership and evaluation, meeting planning and tourism planning and policy.

Carrie Loveless is the CEO of “Carried Away Events” and an adjunct professor in the School of Recreation, Health and Tourism at George Mason University, Fairfax, Virginia, USA. She is a creative event designer with many years of corporate and social event experience and has managed events for Fortune 500 corporate sponsors including Microsoft, BMW, Coca-Cola, Kodak and IBM. She has staged events domestically and internationally for party sizes ranging from of twenty to five thousand, and specializes in weddings. Carrie earned her MBA in marketing from George Mason University and has completed additional studies at the Corcoran School of Art in Washington, the Rhode Island School of Design in Providence, and the Judith Blacklock Flower School in London.

Wedding Planning and Management provides a comprehensive introduction to the planning and management of weddings. Looking through an event management lens, Maggie Daniels and Carrie Loveless thoroughly explore the foundations, practice, and business of wedding planning. They include over 50 case studies, provide planning checklists, and set standards for best practice. The emphasis on diversity encompasses traditions from cultures around the globe.

The book is designed so that consultants, brides, grooms, vendors, scholars, and those simply fascinated by weddings can appreciate and apply the material. Visually stunning with over 150 images captured by award winning photojournalist Rodney Bailey, the full color pages lavishly illustrate concepts and spark the imagination.

Award Winning Book, Best of Category:

http://www.bbboston.org/pageAboutUs_BookShowWinners.cfm'showYear=2008

As featured on ABC News Nightline and United Press International

* The first textbook on wedding consulting, with pedagogical features like introduction of theory, illustration through case studies, worksheets, checklists
* Places wedding planning and management into a larger events management context
* Provides practical resources and best practices for wedding consulting

Role and scope of wedding consultancy; Weddings, religion and culture; History and hegemony; The mediated construction of weddings; The changing family, law and politics; Weddings, economics and community development; Regional distinctions and etiquette; Weddings and tourism; Primary and secondary clients: Budgets and responsibility; Timelines, forms and schedules; Determining the vision: Theme, destination and site selection; Food, beverage and the wedding cake; Wedding attire and the bridal party; The ceremony; Floral décor and other decorative elements; Photography and videography; Entertainment options; Layout and seating, lighting and rentals; Stationery elements and gifts; Transportation; Out-of-town guests and specialized needs; Wedding day details, risk assessment and security;