Authors: Edwin J. Perkins
ISBN-13: 9780521630290, ISBN-10: 0521630290
Format: Hardcover
Publisher: Cambridge University Press
Date Published: May 1999
Edition: New Edition
A biography of Charles Merrill, the founder of the world's largest brokerage and investment firm.
[Wall Street to Main Street] is written in a style that does justice to the author's extensive research. Once in a while there is some redundancy, but it does not detract from a first class portrayal of a most innovative entrepreneur. A prospective audience for this book will be found readily among the many people with business pursuits; business practices of one trade can translate into the success of another.
Introduction | ||
1 | The Return to Wall Street | 1 |
2 | Growing Up in Florida | 14 |
3 | A Northern Education | 35 |
4 | The Lure of New York | 52 |
5 | Off to a Flying Start | 67 |
6 | The Booming Twenties | 85 |
7 | The Safeway Decade | 109 |
8 | Reform on Wall Street | 127 |
9 | Third Career: New Strategies on Wall Street | 144 |
10 | Testing New Strategies: The War Years | 162 |
11 | Sharing Power with Win Smith | 181 |
12 | The Postwar Years, 1945-1950 | 193 |
13 | Last Years at the Helm, 1951-1956 | 210 |
14 | Merrill's Legacy | 237 |
Epilogue: Merrill Lynch in the 1990s | 257 | |
App | Unpublished Manuscripts | 265 |
Bibliography | 273 | |
Index | 281 |