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Wall Street to Main Street: Charles Merrill and Middle-Class Investors » (1ST)

Book cover image of Wall Street to Main Street: Charles Merrill and Middle-Class Investors by Edwin J. Perkins

Authors: Edwin J. Perkins
ISBN-13: 9780521027793, ISBN-10: 0521027799
Format: Paperback
Publisher: Cambridge University Press
Date Published: March 2006
Edition: 1ST

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Author Biography: Edwin J. Perkins

Book Synopsis

A biography of Charles Merrill, the founder of the world's largest brokerage and investment firm.

ForeWord Magazine - Harry O. Lang Jr.

[Wall Street to Main Street] is written in a style that does justice to the author's extensive research. Once in a while there is some redundancy, but it does not detract from a first class portrayal of a most innovative entrepreneur. A prospective audience for this book will be found readily among the many people with business pursuits; business practices of one trade can translate into the success of another.

Table of Contents

Introduction
1The Return to Wall Street1
2Growing Up in Florida14
3A Northern Education35
4The Lure of New York52
5Off to a Flying Start67
6The Booming Twenties85
7The Safeway Decade109
8Reform on Wall Street127
9Third Career: New Strategies on Wall Street144
10Testing New Strategies: The War Years162
11Sharing Power with Win Smith181
12The Postwar Years, 1945-1950193
13Last Years at the Helm, 1951-1956210
14Merrill's Legacy237
Epilogue: Merrill Lynch in the 1990s257
AppUnpublished Manuscripts265
Bibliography273
Index281

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