Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success »

Donna Fenn is the author of Alpha Dogs:

How Your Small Business Can Become a Leader

of the Pack and a contributing writer at Inc.

magazine. An expert on small business

trends and entrepreneurship for more than

20 years, she is also a community leader on

Work.com, a featured expert on SBTV.com,

and a blogger on Inc.com. She lives in

Pelham, NY, with her husband, Guian Heintzen,

and is the proud mom of two GenYers. For more information, go to Upstarts.com.

8 CRITICAL

BUSINESS LESSONS

FROM THE

NEW ENTREPRENEURS

“One of the richest veins in startup gold is GenY

entrepreneurs. Fenn deconstructs the DNA of

this collaborative, tech-savvy generation to

illuminate the future of entrepreneurship.”

Guy Kawasaki, cofounder, Alltop,

and author of Reality Check

“If your business is stuck in old-school

ways of thinking, this book will bring new

perspective and insight on how a whole new

class of upstarts are thinking!”

Tony Hsieh, CEO, Zappos

“In this smart, timely book, Donna Fenn shows

us how Generation Y—probably the most

entrepreneurial generation ever—is radically

remaking the business world in its own image,

one innovative startup company at a time.”

Jane Berentson, editor, Inc. magazine

“This book will make you feel confident.

Confident in the fact that Generation Y has the

tools, creativity, desire, passion, energy and

smarts to keep this great nation in a position of

leadership economically for decades to come.”

Harry Paul, coauthor of FISH! and

Instant Turnaround!

“This book will change your perception of

millennials and by the time you’re finished

reading it, you’ll either want to work for one,

partner with one, or be that age again.”

Dan Schawbel, author of Me 2.0

Donna Fenn is the author of Alpha Dogs:

How Your Small Business Can Become a Leader

of the Pack and a contributing writer at Inc.

magazine. An expert on small business

trends and entrepreneurship for more than

20 years, she is also a community leader on

Work.com, a featured expert on SBTV.com,

and a blogger on Inc.com. She lives in

Pelham, NY, with her husband, Guian Heintzen,

and is the proud mom of two GenYers. For more information, go to Upstarts.com.

Introduction: The Upstarts are Coming!
Generation Y is creating an entrepreneurial revolution

Chapter One: Extreme Collaboration The most collaborative generation in history uses cooperation to compete

Chapter Two: It’s All Geek to Me Technology is the great enabler, and the best differentiator

Chapter Three: The Next Top Model Status quo is a no go; alternative business models rule.

Chapter Four: Talkin’ ‘Bout My Generation Insider market intelligence gives Upstarts a leg up

Chapter Five: Brand New World Upstarts go where no brand has gone before

Chapter Six: Good Equals Great Capitalism and social mission make a lovely couple

Chapter Seven: The Future of Work Upstart companies are dynamic, flexible, demanding, meritocratic, fun, and participative

Chapter Eight: Morphing, Scaling, and Growing Up How Upstarts companies evolve, grow, and raise the bar