Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth »

Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today.

Unstoppable shows these managers how to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth. Drawing on more than thirty interviews with CEOs from companies such as De Beers, American Express, and Samsung, it shows readers how to recognize when the core needs reinvention and how to deploy the "hidden assets" that can be the basis for tomorrow's growth.

Building on the author's previous books, Profit from the Core and Beyond the Core, this book shows how any company in crisis can transform itself to become truly unstoppable.

BusinessWeek

Zook provides solid...ground-breaking, advice for finding the strengths that lie dormant within a company.

Acknowledgments     vii
Introduction     xi
Unsustainable to Unstoppable     1
When to Redefine the Core     27
Undervalued Business Platforms     61
Untapped Customer Insights     85
Underutilized Capabilities     117
Managing Through the Growth Cycle     151
Appendix     166
Notes     173
Bibliography     177
Index     183
About the Author     189