Authors: Mark Pendergrast
ISBN-13: 9780465054671, ISBN-10: 0465054676
Format: Paperback
Publisher: Basic Books
Date Published: April 2000
Edition: (Non-applicable)
Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.
The first comprehensive business and social history of coffee, written by the author of a successful history of Coca-Cola. There are plenty of books for the coffee connoisseur, full of advice about where to find the best beans and how to brew the perfect cup, but none of them comes close to this remarkable story.
Mr Pendergrast provides a stolid analysis of [Starbucks'] rise to prominence, and waxes eloquent about coffee being the millennial elixir in the Age of Starbucks"....Who knows? By restoring some of the magic that propelled coffee to greatness in the first place, Starbucks may well help launch the next great revolution.
Prologue: The Oriflama Harvest | ||
Introduction: Puddle Water or Panacea? | ||
Pt. 1 | Seeds of Conquest | |
1 | Coffee Colonizes the World | 3 |
2 | The Coffee Kingdoms | 21 |
3 | The American Drink | 45 |
4 | The Great Coffee Wars of the Gilded Age | 63 |
5 | Hermann Sielcken and Brazilian Valorization | 77 |
6 | The Drug Drink | 95 |
Pt. 2 | Canning the Buzz | |
7 | Growing Pains | 115 |
8 | Making the World Safe for Coffee | 143 |
9 | Selling an Image in the Jazz Age | 155 |
10 | Burning Beans, Starving Campesinos | 179 |
11 | Showboating the Depression | 189 |
12 | Cuppa Joe | 217 |
Pt. 3 | Bitter Brews | |
13 | Coffee Witch Hunts and Instant Nongratification | 235 |
14 | Robusta Triumphant | 257 |
Pt. 4 | Romancing the Bean | |
15 | A Scattered Band of Fanatics | 291 |
16 | The Black Frost | 317 |
17 | The Specialty Revolution | 337 |
18 | The Starbucks Experience | 367 |
19 | Final Grounds | 389 |
App | How to Brew the Perfect Cup | 427 |
Notes | 431 | |
Bibliography | 461 | |
List of Interviews | 497 | |
Acknowledgments | 499 | |
Index | 503 |