List Books » Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money
Authors: Jon Rognerud
ISBN-13: 9781599181691, ISBN-10: 159918169X
Format: Paperback
Publisher: Entrepreneur Press
Date Published: March 2008
Edition: Paperback with CD
Jon Rognerud is a recognized authority on SEO. The SEO columnist for entrepreneur.com, he has spent more than 20 years creating and managing web marketing projects, including positions at online giant Yahoo!/Overture. A search engine technology he created was licensed for use on Expedia.com/Microsoft.
Turn Your Website into A Marketing Powerhouse!
Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.
Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!
Learn how to:
Everything you ever needed to build a website and get results is right here-all in one place!
Jon Rognerud is a recognized authority on SEO. The SEO columnist for entrepreneur.com, he has spent more than 20 years creating and managing web marketing projects, including positions at online giant Yahoo!/Overture. A search engine technology he created was licensed for use on Expedia.com/Microsoft.