Authors: Mitt Romney, Timothy Robinson
ISBN-13: 9781596985148, ISBN-10: 1596985143
Format: Paperback
Publisher: Regnery Publishing, Inc., An Eagle Publishing Company
Date Published: June 2007
Edition: (Non-applicable)
Massachusetts Governor Mitt Romney gives you the inside story on how he rescued the Salt Lake City Olympics--and how his own brand of leadership makes him one of the Republican Party's most compelling new stars.
It's not well remembered, but the planned 2002 Salt Lake City Olympics were scandal-ridden and in complete disarray until Romney took over as CEO in early 1999. In this management primer, he makes his rescue job seem very simple: he came in, displayed a positive attitude and hired competent, committed people, and the result was a successful Olympics that few had thought possible. That same attitude is displayed throughout this book, as Romney is quick to credit those around him for the games' success. He's thorough as he details how he revamped the budget, kept costs down and marketed the games to sponsors. His self-deprecating honesty is refreshing and appealing. As he writes after emphasizing the importance of selling the games: "I know there are people out there who love to sell, but it is far from my favorite thing." He's also honest about his criticism of the Salt Lake City leaders who were tainted by their efforts to buy votes from International Olympic Committee members to get the city the games. The same traits that make Romney, now the governor of Massachusetts, an unobtrusive leader don't always serve the book; some readers will want to see more sparks fly. But those looking for a training manual in how to run a high-profile organization will be rewarded. Agent, Mel Berger. (Aug. 4) Copyright 2004 Reed Business Information.
Ch. 1 | Sizing up the Olympics | 1 |
Ch. 2 | Anatomy of the crisis | 23 |
Ch. 3 | Strategic audit | 39 |
Ch. 4 | Building the team | 59 |
Ch. 5 | Culture | 83 |
Ch. 6 | The budget | 105 |
Ch. 7 | Uncertain revenues | 117 |
Ch. 8 | Negotiation and the IOC | 141 |
Ch. 9 | The face of SLOC | 169 |
Ch. 10 | Ongoing marketing efforts | 195 |
Ch. 11 | Funds from the feds | 225 |
Ch. 12 | Reaching into the community | 243 |
Ch. 13 | SLOC and the Mormon church | 269 |
Ch. 14 | Securing the Olympic games | 285 |
Ch. 15 | September 11 | 301 |
Ch. 16 | Heart and meaning | 315 |
Ch. 17 | The games have arrived | 343 |