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Turnaround: Crisis, Leadership, and the Olympic Games »

Book cover image of Turnaround: Crisis, Leadership, and the Olympic Games by Mitt Romney

Authors: Mitt Romney, Timothy Robinson
ISBN-13: 9781596985148, ISBN-10: 1596985143
Format: Paperback
Publisher: Regnery Publishing, Inc., An Eagle Publishing Company
Date Published: June 2007
Edition: (Non-applicable)

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Author Biography: Mitt Romney

Book Synopsis

Massachusetts Governor Mitt Romney gives you the inside story on how he rescued the Salt Lake City Olympics--and how his own brand of leadership makes him one of the Republican Party's most compelling new stars.

Publishers Weekly

It's not well remembered, but the planned 2002 Salt Lake City Olympics were scandal-ridden and in complete disarray until Romney took over as CEO in early 1999. In this management primer, he makes his rescue job seem very simple: he came in, displayed a positive attitude and hired competent, committed people, and the result was a successful Olympics that few had thought possible. That same attitude is displayed throughout this book, as Romney is quick to credit those around him for the games' success. He's thorough as he details how he revamped the budget, kept costs down and marketed the games to sponsors. His self-deprecating honesty is refreshing and appealing. As he writes after emphasizing the importance of selling the games: "I know there are people out there who love to sell, but it is far from my favorite thing." He's also honest about his criticism of the Salt Lake City leaders who were tainted by their efforts to buy votes from International Olympic Committee members to get the city the games. The same traits that make Romney, now the governor of Massachusetts, an unobtrusive leader don't always serve the book; some readers will want to see more sparks fly. But those looking for a training manual in how to run a high-profile organization will be rewarded. Agent, Mel Berger. (Aug. 4) Copyright 2004 Reed Business Information.

Table of Contents

Ch. 1Sizing up the Olympics1
Ch. 2Anatomy of the crisis23
Ch. 3Strategic audit39
Ch. 4Building the team59
Ch. 5Culture83
Ch. 6The budget105
Ch. 7Uncertain revenues117
Ch. 8Negotiation and the IOC141
Ch. 9The face of SLOC169
Ch. 10Ongoing marketing efforts195
Ch. 11Funds from the feds225
Ch. 12Reaching into the community243
Ch. 13SLOC and the Mormon church269
Ch. 14Securing the Olympic games285
Ch. 15September 11301
Ch. 16Heart and meaning315
Ch. 17The games have arrived343

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