Authors: George H. Ross, Andrew James McLean (With), Donald J. Trump
ISBN-13: 9780471774341, ISBN-10: 0471774340
Format: Paperback
Publisher: Wiley, John & Sons, Incorporated
Date Published: March 2006
Edition: (Non-applicable)
George H. Ross is co-star of the hit TV show the Apprentice and executive vice president and senior counsel for the Trump Organization. Previously, he was a real estate attorney, private investor, and senior partner at a major law firm. He has served as business advisor, legal counsel, and negotiator for leading real estate owners and developers in New York City for 50 years. He confounded a radio station business in New York City for 50 Years. He confounded a radio station business that he sold for millions of dollars. Ross also teaches negotiation at NYU's School of Professional Studies and Continuing Education.
Andrew James McLean is the co-author of seven books, including the best-seller Investing in Real Estate, Fourth Edition (Wiley).
For twenty-five years, George Ross has advised Donald Trump on many of his biggest and most profitable real estate deals. If anyone understands the investment strategies and negotiation tactics that have made Trump the most famous real estate baron in the world, it's Ross. This is the first book that explains the investment principles that made Trump a fortune.
How can Trump's billionaire strategies help the average investor? Ross explains that the same basic rules of thumb that make Trump's Manhattan skyscrapers so profitable still apply to every investor, no matter the size of their property. Even if you can't afford the kind of luxury extras Trump offers his elite customers, you can still add Trump-style glamour to any propertyand charge tenants or buyers a hefty premium for it.
Success in real estate requires not just smart strategies but also an ability to project the personal qualities that inspire confidence in otherslike Trump's endless enthusiasm, showmanship, and never-say-die tenacity. With dramatic examplessuch as Trump's Commodore/Hyatt Hotel deal on 42nd Street in Manhattan, which netted Trump over $85 millionRoss shows you how these personal qualities can help you negotiate better deals and dramatically increase profits.
You'll learn how to create an aura of exclusivity; Trump's secret sources of negotiation power; the value of the "invested time" principle; and even how to use deadlocks and deadlines to your advantage. And once you've zeroed in your property, Ross gives seasoned advice on retaining the best help and conducting a dynamic maketing campaign.
For experienced and novice investors alike, Trump Strategies forReal Estate presents an in-depth, insightful look at what it takes to achieve Trump-sized success in real estate.
Foreword | ||
Ch. 1 | Sell yourself like Trump : five personal qualities you need to succeed in real estate | 1 |
Ch. 2 | Think big : how Trump chooses properties to invest in | 21 |
Ch. 3 | Principles of negotiation : how Trump uses them | 45 |
Ch. 4 | High-powered real estate negotiation techniques and tactics | 69 |
Ch. 5 | The Trump touch : create "sizzle," glamour, and prestige to get higher-than-market prices for your properties | 99 |
Ch. 6 | Raising money : tactics for attracting lenders and investors | 125 |
Ch. 7 | Get help from the best real estate specialists you can find | 153 |
Ch. 8 | Why Trump building projects are always on time and under budget | 165 |
Ch. 9 | Trump marketing strategies : selling the "sizzle" sells the product | 179 |
Ch. 10 | How to manage property like Trump : treat it as a customer service business | 193 |
Ch. 11 | Holding strategies and exit strategies | 207 |