Tour - Smart: And Break the Band »

Martin Atkins is the owner of the record label Invisible and has been organizing multiband tours since 1995. As a professional drummer he was a member of the bands Killing Joke, Nine Inch Nails, Pigface, and Public Image Ltd. He is a member of the Music & Entertainment Industry Educators Association and a professor at Columbia College Chicago where he teaches the seminar "The Business of Touring." He lives in Chicago.

From packing the right equipment to keeping enough gas in the tank to get home, every aspect of making a successful tour with a band is addressed in this comprehensive guide. More than 100 luminaries and leading organizations from the world of touring—among them Chris Connelly, Henry Rollins, the House of Blues, and the Vans Warped Tour, as well as club owners, tour managers, and even sex advisors—provide handy insider know-how along with insight on mistakes commonly made by novice bands. Chapters address the nitty-gritty of touring, with instructions on how to secure venues and publicity, how to stay healthy on the road, and how to keep the budget in the black. Loaded with hundreds of years' worth of collective hands-on experience from those steeped in the music business, this is a must-have resource for creating an unforgettable tour.

BlogCritics Magazine

If you are a music business major at university, this should be on your syllabus.