Ties to Tattoos: Turning Generational Differences into a Competitive Advantage »

Sherri Elliott is the president and owner of Optimance Workforce Strategies, LLC, a leading human resource (HR) consulting firm. Her original HR studies and articles and her speaking and consulting work have made Sherri a leading voice in helping companies understand and successfully overcome the challenges of a multigenerational workforce. She is a Senior Professional in Human Resources with an Associate designation in Risk Management with over fifteen years of corporate experience. Cited for her insightful research as well as her ability to translate that knowledge into useful and practical advice for leaders, Sherri has become a sought after speaker and leader in the HR community. Ties to Tattoos focuses on turning generational differences into a competitive advantage.

For the first time in history, the American workforce is comprised of four distinct generations - Traditionalists, Boomers, Xers, and Millennials. Additionally, today's workforce brings with it a new set of challenges and opportunities: the looming labor shortage, sagging productivity, knowledge transfer, the language barrier, and stereotypes. Ties to Tattoos offers innovative ways to recruit, reward, manage, motivate, train, and retain, all within a generationally diverse workplace. Understanding generational issues is one of the best new tools for resolving conflicts and boosting productivity. Ties to Tattoos provides keys for understanding these issues and strategies to leverage multigenerational differences in ways that make companies stronger. The creative people strategies described throughout the book set the bar for companies in the coming decade with the sustainable competitive advantage - engaged and committed employees.