This Is Why You're Fat: Where Dreams Become Heart Attacks »

Jessica Amason and Richard Blakeley have gained a reputation in New York as the "new media power couple." Hyper-connected in New York's social media scene, the duo throw large-scale media events such as Internet Week NY's highlight: The Webutante Ball. Jessica is the Viral Media Editor for BuzzFeed.com and Richard is the Video Editor for Gawker Media. But with their forces combined, they are the Captain Planet of the Internet.

Food was once the providence of celebrated chefs and critical connoisseurs. Cooking shows featured all gourmet creations and web sites displayed artfully photographed delights.

Then something changed.

Perhaps it was the desensitizing of web culture or perhaps it was a cry for help from the food-loving public. But by God - there came a day when fancy vegetable towers came crashing down and $50 mushrooms were no longer acceptable. Amason and Blakley wanted see the old stand-bys, the carnival foods of their childhoods, the sticky mess of a deep-fried candy bar, the indulgence of a greasy burger with all the fixins.

It was the birth of the nasty food web-trend. And it was delicious.

The website This is Why You′re Fat is an ode to this trend - whether seen as a commentary on North American dietary habits or a celebration of the deliciously bad - Amason and Blakey are devoted to the world′s newfound obsession with over-the-top food. Within its first month the site pulled in over ten million eye balls, and attracted major nation media including CNN. The world cooked, they listened.

www.thisiswhyyourefat.com

Boing Boing

“Irresistible”