Category Books

Theories of Mass Communication » (5th Edition)

Book cover image of Theories of Mass Communication by Melvin L. DeFleur

Authors: Melvin L. DeFleur, Sandra J. Ball-Rokeach
ISBN-13: 9780582998704, ISBN-10: 0582998700
Format: Paperback
Publisher: Allyn & Bacon, Inc.
Date Published: January 1989
Edition: 5th Edition

Author Biography: Melvin L. DeFleur

Book Synopsis

This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.