Authors: Chet Holmes, Anthony Heald
ISBN-13: 9781433285325, ISBN-10: 1433285320
Format: MP3 Book
Publisher: Blackstone Audio, Inc.
Date Published: August 2007
Edition: Unabridged
Chet Holmes is an acclaimed corporate trainer, strategic consultant, motivational expert, and lecturer. His nearly one thousand clients have included major companies like Pacific Bell, Morgan Stanley, American Express, GNC, Wells Fargo, Estée Lauder, Merrill Lynch, and W. R. Grace, as well as small businesses of every kind. Holmes has also designed hundreds of advertising campaigns and sales systems for many industries.
Book Synopsis
This book shows how to tune up virtually every area of your business, systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business and you will be astonished at hoe much you can accomplish.
Booklist
A holistic sales and marketing campaign that works.
Table of Contents
Acknowledgments ix
A Note to the Reader xiii
Foreword: When Words Are Never Enough xv
Preface xvii
Introduction 1
Time Management Secrets of Billionaires: How to Maximize Your Productivity and Help Your People Do the Same 7
Instituting Higher Standards and Regular Training: Preprogram Your Organization to Run Like a Finely Tuned Machine 21
Executing Effective Meetings: How to Work Together to Improve Every Aspect of Your Company Using Workshop Training 38
Becoming a Brilliant Strategist: How to Get Up to Nine Times More Impact from Every Move You Make 58
Hiring Superstars: How to Accelerate Your Growth by Using High-Octane Talent at Every Level 78
The High Art of Getting the Best Buyers: The Fastest, Least Expensive Way to Dramatically Increase Sales 102
The Seven Musts of Marketing: Turbocharge Every Aspect of Your Primary Marketing Efforts 117
The Eyes Have It: Attract and Close More Buyers by Using More Compelling Visuals, Plus, the Biggest Mistakes Everyone Makes When Presenting 154
The Nitty-Gritty of Getting the Best Buyers: Step-by-Step, Day-by-Day Tactics to Land Your Dream Clients 171
Sales Skills: The Deeper You Go, the More You Will Sell 192
Follow-up and Client Bonding Skills: How to Keep Clients Foreverand Dramatically Increase Your Profits 209
All Systems Go: Setting Goals, Measuring Effectiveness, and Activating Your Master Plan 226
Notes 246
Index 247
Subjects