The Trademark Guide: The Friendly Handbook for Protecting & Profiting from Trademarks » (REV)

Lee Wilson is the author of numerous books, including The Copyright Guide (1-58115-314-7). She lives in Pleasant View, TN.

This guide for entrepreneurs and attorneys explains the basics of trademark law. Coverage includes such topics as the selection of a trustworthy attorney, the registration process, and the impact of the Internet on trademark protection. A sample "cease-and-desist" letter, a glossary, and a directory of state trademark offices are found at the back of the volume. Intellectual property lawyer Wilson is the author of ten nonfiction books published by Allworth. Annotation ©2004 Book News, Inc., Portland, OR

Library Journal

When it comes to selecting or using a trademark, ignorance is not bliss. Fortunately, intellectual property law attorney Wilson offers a refreshingly well-written and candid introduction to trademark protection. While discouraging nonspecialists from trying to register a trademark, she spells out reasons why the Patent & Trademark Office (PTO) rejects applications, provides tips for creating trademarks, and lists pitfalls to watch out for when using or licensing a trademark. Wilson's chapter on finding, evaluating, and working with an attorney provides excellent guidelines for anyone in need of legal services (also including eight warning signs of a bad lawyer and what to do about them). This practical guidebook covers the relationship between Internet domain names and trademarks, the effect of current changes in the law, a glossary of legal terms, phone numbers, and web addresses, as well as representative letters and forms. It is a solid choice for libraries serving anyone who might want to choose or use a trademark.Johanna Johnson, Dallas P.L.