The Selling of the President, 1968 » (Reprint)

McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues ...

Brills Content

This 1969 classic showed telvision's power in packaging a politician into a product like a bar of soap. In the 30-plus years since its publication, the book still resonates with what remains the most formidable challenge for a candidate: image control.