Authors: Zig Ziglar
ISBN-13: 9780425081020, ISBN-10: 0425081028
Format: Paperback
Publisher: Penguin Group (USA)
Date Published: September 1985
Edition: Reissue
Zig Ziglar, Chairman of the Zig Ziglar Corporation, speaks each year to hundreds of thousands of people throughout the world. His well-known I CAN course has been taught in over 3,000 schools and businesses. He is the author of several bestselling books, including Secrets of Closing the Sale, Raising Positive Kids in a Negative World, Over the Top, and See You at the Top.
Whether presenting a product or principle, service or idea, we all engage in sales. Zig Ziglar presents winning techniques for getting a positive response and establishing dynamic relationships. Readers discover how to:• project warmth, enthusiasm, and integrity • effectively use 100 creative closes • increase productivity and professionalism• overcome the five basic reasons people will not buy• deal respectfully with challenging prospects
Preface | 9 | |
Part 1 | The Psychology of Closing | |
1 | The "Household Executive" Saleslady | 13 |
2 | Making "King" Customer the Winner | 24 |
3 | Credibility: The Key to a Sales Career | 36 |
4 | Commonsense Selling | 45 |
5 | Voice Training to Close Sales | 54 |
6 | The Professional Sells and Delivers | 69 |
Part 2 | The Heart of Your Sales Career | |
7 | The Critical Step in Selling | 81 |
8 | The Big "E" in Selling | 88 |
9 | The Right Mental Attitude | 101 |
10 | Your Attitude Toward You | 105 |
11 | Your Attitude Toward Others | 110 |
12 | Your Attitude Toward the Sales Profession | 116 |
13 | Building "Reserves" in Selling | 133 |
14 | Building a Mental Reserve in Selling | 141 |
15 | Ya Gotta Have Love | 151 |
Part 3 | The Sales Professional | |
16 | Learning and Using Professional Techniques | 157 |
17 | Characteristics of the Professional Salesperson | 160 |
18 | Here Is a Professional | 172 |
19 | Everybody Is a Salesperson and Everything Is Selling | 186 |
Part 4 | Imagination and Word Pictures | |
20 | Imagination in Selling | 207 |
21 | Imagination Sells and Closes Sales | 221 |
22 | Using Word Pictures to Sell | 245 |
23 | Picture Selling for Bigger, Permanent Sales | 256 |
Part 5 | The Nuts and Bolts of Selling | |
24 | Objections--the Key to Closing the Sale | 263 |
25 | Objections Are Consistent--Objectors Aren't | 272 |
26 | The Salesman's Friend | 280 |
27 | Using Objections to Close the Sale | 289 |
28 | Reasons and Excuses for Buying | 301 |
29 | Using Questions to Close the Sale | 307 |
30 | For Direct Sales People | 314 |
Part 6 | The Keys in Closing | |
31 | Four Ideas and a Key to Sales Success | 333 |
32 | Selling and Courting Run Parallel Paths | 343 |
33 | The "Look and Listen" Close | 358 |
34 | Listen--Really Listen | 372 |
35 | The Keys in Closing--Conclusion | 380 |
36 | The "Narrative" Close | 396 |
Recommended Reading | 405 | |
Index | 409 |