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The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America since 1941 » (3rd Edition)

Book cover image of The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America since 1941 by James L. Baughman

Authors: James L. Baughman
ISBN-13: 9780801883163, ISBN-10: 0801883164
Format: Paperback
Publisher: Johns Hopkins University Press
Date Published: December 2005
Edition: 3rd Edition

Author Biography: James L. Baughman

James L. Baughman is professor in the School of Journalism and Mass Communication at the University of Wisconsin, Madison. He is the author of Television's Guardians: The Federal Communications Commission and American Television, 1958-1967 and the award-winning Henry R. Luce and the Rise of the American News Media.

Book Synopsis

"Successfully integrates media content, commerce, technology, and external influences and... traces the interconnected web of the established media and the emergent medium of television." -- American Historical Review

Booknews

Baughman describes American mass culture before the advent of television, beginning with the mass media's role in WWII, discusses the rise of television and network television's dominance of American mass culture in the 1960s and 1970s, and examines TV's rivals between 1960 and 1990 as well as the decline of network television and the possibility that everything will change again. Paper edition (unseen), $11.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)

1	The voluntary propagandists	1
2	Americans and their mass media in 1945	9
3	Test patterns : television comes to America, 1945-1955	30
4	The war for attention : responding to television, 1947-1958	59
5	Evenings of avoidance : television in the 1960s	91
6	Competing for the marginal : television's rivals, 1958-1970	117
7	Network television triumphant, 1970-1981	143
8	The Babel builders : television's rivals, 1970-1990	175
9	The perils and possibilities of cable television, 1980-1992	211
10	Century's end, 1993-2005	226