The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion »

John Hagel III is the co-chairman of the Deloitte Center for the Edge. He is the author of a series of best-selling business books, including Net Gain, Net Worth, Out of the Box and The Only Sustainable Edge. He lives in Burlingame, California.

John Seely Brown is the independent co-chairman of the Deloitte Center for the Edge and a visiting scholar at the University of Southern California. He is co-author of the best-selling book The Social Life of Information. He lives in Palo Alto, California.

Lang Davison is executive director of the Deloitte Center for the Edge. He was also the collaborating writer for the best-selling and critically acclaimed book Net Gain, Net Worth, authored by John Hagel. He lives in Portland, Oregon.

Three celebrated thinkers and business consultants explain the striking implications of our shift from a Push economy to a Pull economy

Publishers Weekly

Exploring the paradigm shift in business brought about by innovations in communication technology, this collaboration from three consultant-authors provides a succinct metaphor for the shift in the information economy-from "push" to "pull"-but little else. Though they provide an effective survey of the effect of more interactive, ubiquitous and on-demand communication, it already feels dated; the essential messages that Hagel, Brown, and Davison derive-networking is key, you should pursue your passions, many traditional ways of doing business are over-are old news in the business self-help section. The examples they provide focus primarily on individually-driven collaborative efforts (wikis, online gaming) and make poor analogies for someone looking to revitalize a corporation or present a compelling case for change to colleagues or an intransigent CEO. Professionals who already know that the Internet isn't just a phase will need more information than this book provides.
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