The Perricone Promise: Look Younger, Live Longer in Three Easy Steps » (Reprint)

Long recognized as a pioneer in reversing skin damage caused by aging, adjunct professor of dermatology at Michigan State University and No. 1-bestselling author Nicholas Perricone, M.D., has brightened the complexions of scores of readers with books like The Wrinkle Cure and The Perricone Prescription.

Dr. Nicholas Perricone has helped millions of people maintain younger looking skin. But in order to truly look and feel younger, readers must preserve the entire body, not just the skin. Now, Dr. Perricone reveals a groundbreaking, 28-day program that promises to help readers stay young forever. The secret is neuropeptides, the biggest breakthrough in anti-aging medicine. The book explains the science behind neuropeptides and the incredible results that can be achieved by regulating and controlling these chemicals in the body. Dr. Perricone reveals a structured program designed to remove wrinkles, speed up metabolism and weight loss, and enhance mood, brain function, and overall health. This three pronged attack on aging includes Dr. Perriconeís exclusive list of 10 superfoods to rejuvenate the body, revolutionary nutritional supplements, and state-of-the-art topical applications. The Perricone Promise is the book everyone must own-no matter what their age.

Publishers Weekly

Dermatologist and bestselling author Perricone (The Perricone Prescription, etc.) takes his extensive knowledge of skin care and aging to a deeper level in his latest volume, explaining the science behind his theory that aging is intimately tied to inflammation. Perricone claims that certain peptides and neuropeptides (proteinlike substances found within the body) are key to maintaining health and longevity, and our food choices can boost their positive power. How one ages, Perricone says, largely depends on what one eats; the wrong choices have a crucial impact on wrinkles, degenerative diseases such as cancer and Alzheimer's, and can accelerate aging. Although Perricone doesn't offer a magic potion, he does claim his 28-day plan will decelerate the aging process by fighting inflammation. While the author's rather pricey topical products ($95 for a "face firming activator") are part of this complex program, the bulk of the text focuses on affordable options, such as purchasing "rainbow foods" (fresh fruits and vegetables), liberally using such healthy spices as oregano and basil, and consuming "superfoods" like barley, beans and hot peppers. Perricone also recommends natural supplements, including coenzyme Q10 and vitamin C ester, and provides a detailed plan that combines diet, exercise, supplements and topicals. Though the science-based text is sometimes weighty, readers seeking the logic behind their skin and health-care decisions won't be disappointed by the promises Perricone makes. Agent, Anne Sellaro. (Oct. 27) Forecast: Perricone is well-known and media savvy, and his products are sold in upscale stores. A hefty ad campaign (including print, TV, billboard and transit ads) should result in robust sales. Copyright 2004 Reed Business Information.