The Never Cold Call Again Online Playbook : The Definitive Guide to Internet Marketing Success »

Frank J. Rumbauskas Jr. is the New York Times bestselling author of Never Cold Call Again! and Selling Sucks. He is regularly quoted in mainstream media, including Entrepreneur, Investor's Business Daily, and Selling Power.

"I've witnessed myself how Frank uses the Internet to create powerful streams of income online AND I WAS BLOWN AWAY! This book is not theory but bottom-line strategies from a master. Read it immediately and just do what he tells you to do."—Robert G. Allen, bestselling author of Multiple Streams of Income

"Rumbauskas understands what it takes to build a REAL Internet marketing business in the shortest time possible. He doesn't follow the rules of business—he creates them."—Armando Montelongo, America's top real estate investor and star of A&E's Flip This House

"If your Internet marketing playbook is circa 2008, it's old and becoming obsolete. If you want to do big things online today, tomorrow, and forevermore, buy this book."—Michael Port, author of The Think Big Manifesto

"This book is a great resource for getting a leg up on your competition by dominating in your niche online. Highly recommended reading!"—Joel Comm, New York Times bestselling author of Twitter Power

"The Never Cold Call Playbook is exactly that: a book that shows you all the right moves for using the Internet to make your business profitable. An excellent place to start."—Mark Joyner, #1 bestselling author of Integration Marketing

In a new era of consumer engagement, it's more important than ever to stay at the cutting edge of sales strategy. In the New York Times bestseller Never Cold Call Again!, sales guru Frank J. Rumbauskas Jr. gave salespeople at every level of the industry tested techniques that ensured effective customer targeting, communication, and persuasion. Now with The Never Cold CallAgain Online Playbook, Rumbauskas shows you how to create a targeted, web-based sales approach that fits your business and customer base—making the most of each platform and maximizing your time and resources. This powerful sales resource lets you make the most of e-mails, social networks, web sites, and your customer base. Put down the phone and get online!

Foreword Armando Montelongo Montelongo, Armando

Pt. I Online Marketing Today 1

1 Everything You Know About Internet Marketing Is Probably Wrong 3

2 Your Internet Marketing Goals 7

3 The Future of Internet Marketing 11

4 My System of Systems for Massive Online Success 15

Pt. II Building A Brand Online 23

5 Your Online Identity: The Foundation of Internet Marketing Success 25

6 Create Instant (and Verifiable) Expert Status 31

7 Generate Instant (and Verifiable) Online Media Coverage 35

8 Position Yourself for Ongoing Media Coverage and Credibility 41

9 Offline Identity Builders to Boost Your Online Results 47

Pt. III Building Buzz Online 53

10 What Is Buzz? 55

11 Your Online Persona Will Make or Break You 59

12 Blogging to Create Buzz 63

13 Podcasting to Create Buzz 69

14 Vodcasting to Create Buzz 73

15 Tweeting to Create Buzz and Build a Following 77

16 Satire, Comedy, and Publicity Stunts to Stand Out and Attract Attention 81

17 The Ultimate Buzz-Builder: Your Own Social Network 85

Pt. IV Generating Highly Targeted, High-Value Traffic 91

18 A Brief Background on Traffic Generation and Search Engines 93

19 Your E-Mail List: Your Most Precious Online Asset 97

20 Instant Traffic: Cost-Effective Pay-Per-Click Marketing 103

21 Write Articles to Generate Traffic and Build Backlinks 109

22 How to Build Traffic - and Your List - with Internet Forums 113

23 The Hidden Value of Craigslist and Other Internet Classifieds Sites 117

24 Explode Your List with Free Giveaways 121

25 YouTube and Online Video: The New Ultimate Traffic Generator? 125

26 Affiliates: Your Own Dealer/Distributor Network 129

27 JointVentures: The Ultimate (and Fastest) List Builders 133

28 Triple Your Results (or More) with Viral Tell-A-Friend Systems 137

29 Use Online Contests to Generate Massive Traffic Spikes 141

30 Create Massive Profits in Minimal Time with Product Launches 145

Pt. V Turning Traffic into Sales 149

31 Home Page Structure: More Important Than You Think 151

32 Writing Copy: Your Online Sales Presentation 159

33 Your E-Mail Follow-Up System: Long-Term Profits on Autopilot 165

34 Up-Sells, Cross-Sells, and Down-Sells: Instant 50 Percent Sales Increase 171

35 Abandoned Shopping Carts: A Hidden Profit Center 175

36 Online Conversion Testing to Explode Your Profits 177

Pt. VI Unlock Hidden Back-End Profits 181

37 Back-End Profits: Internet Marketing's Biggest Prize 183

38 Monetize Your List with Affiliate Promotions 187

39 Use Your Online Identity to Generate Offline Income 191

Afterword: The Possibilities Are Endless 195

Appendix A Primer on Integration Marketing Mark Joyner Joyner, Mark 199

Index 203\