Authors: Wayne Kramer
ISBN-13: 9780325006406, ISBN-10: 0325006407
Format: Multimedia
Publisher: Heinemann
Date Published: October 2004
Edition: 1st Edition
Wayne Kramer teaches design at Hampshire College in Amherst, Massachusetts, where he is Dean of the School for Interdisciplinary Arts. He has worked for Universal Studios and Columbia Studios as well as designing for independent film and television producers. His theatre designs have been seen in North America and Europe.
In the performing arts, design encompasses a wide array of possible forms and settings, including sets, costumes, lighting, and digital environments for Broadway, Hollywood, television, and the computer-gaming world. But all designs, no matter how diverse, require a focused, interpretive, and creative vision that brings an idea to vivid life.
In The Mind's Eye, design professional Wayne Kramer guides you through the process of imagining and realizing effective designs that are faithful to a source work's purpose. Beginning with a script, treatment, or project description, Kramer shows you how to read carefully for the author's intent and then apply a specific element-by-element methodology that generates striking results in any genre and for any audience. His tips, techniques, and useful background information on every aspect of the design process already make The Minds' Eye an indispensable tool, but with the addition of both a CD-ROM that illustrates his points with digital clarity and case studies based on interviews with professionals that show how they meet a variety of design dilemmas, Kramer moves his method, and your work, a giant step forward.
The Mind's Eye is the perfect hand-held mentor. If you are new to design, it will serve as an ideal model for your first forays into the field; for the more experienced, Kramer's insight offers a professional resource for reflection and growth. Read The Mind's Eye and be ready to achieve your vision today, no matter what type of design challenge awaits you.
Introduction
Design Elements
Intentionality and Interiority,Finding Meaning in Design
Application
Style
Design, Media and Collaborative Process
Case Studies
Each Character Has A Closet
Like Riding A Bike
The Last Cold Eye
A Treasure Hunt
A Chair Becomes A Mountain
It's Spun Sugar
This Is Not About Velcro
What Does Confetti Look Like In The Sky
Almost Like A Dream
The Adrenaline Factor
The Elephant Is One
The Seats Have To Go
Giving The Teapot A Life
About Three Buttons