Category Books

The Millennium Election: Communication in the 2000 Campaign »

Authors: Dianne G. Bystrom, Lynda Lee Kaid
ISBN-13: 9780742525092, ISBN-10: 0742525090
Format: Hardcover
Publisher: Rowman & Littlefield Publishers, Inc.
Date Published: October 2003
Edition: (Non-applicable)

Author Biography: Dianne G. Bystrom

Book Synopsis

The Millennium Election highlights some of the most important campaign communication from the 2000 elections, looking at candidates' political messages, the media's campaign coverage, the impact of the Internet, and the political socialization of young voters. The authors show that we still have much to learn about traditional candidate-voter interactions as well as new forms of political communication—and these forms must work together to engage a new generation of voters.

	Preface
	Acknowledgments
	Introduction: Before Florida, There Was a Campaign ...	1
1	Style and Effects of the Bush and Gore Spots	5
2	Myth and Anti-Myth in Presidential Campaign Films 2000	17
3	Issue Advocacy and Political Advertising in Election 2000	27
4	Viewer Reactions to the 2000 Presidential Debates: Learning Issue and Image Information	43
5	Character versus Competence: Evidence from the 2000 Presidential Debates and Election	59
6	Lockbox and Fuzzy Math: Associations of Viewers' Debate Recall and Partisan Strength in the 2000 Presidential Campaign	73
7	Metacoverage of the Press and Publicity in Campaign 2000 Network News	89
8	Representations of the Public and Public Opinion in National Television Election News	105
9	Watching the Adwatchers: Examination of Adwatch Stories from the 2000 Election	117
10	Issue Agendas in Candidate Messages versus Media Coverage: Are Women and Men on the Same Page?	147
11	Candidates as Comedy: Political Presidential Humor on Late-Night Television Shows	165
12	Organizing an Online Campaign: The Legacy of McCain2000.com	179
13	Differences and Similarities in Use of Campaign Websites during the 2000 Presidential Election	189
14	Prelude to a Divide: Who Had Access in 2000?	201
15	Political Discussion and Media Use: Contrasts between Early and Late Campaign Phases	217
16	Across the Ages: Views of the 2000 Debates from College Freshmen to Senior Citizens	229
17	The Voice of Young Citizens: A Study of Political Malaise in Campaign 2000	243
	Index	257
	About the Contributors	261