The Merchant Builders »

The first full-scale account of the merchant builders who gave a major impetus to the postwar building boom in America and to the American dream of homeownership as an attainable goal for the average family.

Foreword p.viiBernard J. Frieden
Acknowledgments p.xi
Introduction p.xiii
I. 1945-1959
1. The Setting p.3
2. Land p.16
3. Financing p.38
4. Construction p.62
5. Marketing p.79
6. The Company p.105
II. 1960-1974
7. The Golden Sixties p.133
8. Cashing In p.151
9. A New Decade p.165
10. Going for Broke p.184
11. Divorce, Demise, and Crash p.200
III. 1975-1979
12. An Emerging Boom p.213
13. Nirvana p.234
IV. The 1980s
14. Conclusions and Projections p.269
Notes p.291
Index p.295