The Long Tail, Revised and Updated Edition: Why the Future of Business Is Selling Less of More » (Revised)

About the Author:
Chris Anderson is editor in chief of Wired magazine. He was U.S. business editor at The Economist

Acknowledgments     ix
Introduction     1
The Long Tail     15
The Rise and Fall of the Hit     27
A Short History of the Long Tail     41
The Three Forces of the Long Tail     52
The New Producers     58
The New Markets     85
The New Tastemakers     98
Long Tail Economics     125
The Short Head     147
The Paradise of Choice     168
Niche Culture     177
The Infinite Screen     192
Beyond Entertainment     201
Long Tail Rules     217
The Long Tail of Marketing     225
Coda: Tomorrow's Tail     247
Epilogue     249
Notes on Sources and Further Reading     255
Index     259