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The Internationalization of United States Franchizing Systems »
Authors: Ilan Alon
ISBN-13: 9780815333876, ISBN-10: 0815333870
Format: Hardcover
Publisher: Taylor & Francis, Inc.
Date Published: December 1999
Edition: (Non-applicable)
Author Biography: Ilan Alon
Book Synopsis
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.
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