Category Books

The Internationalization of Television in China: The Evolution of Ideology, Society, and Media Since the Reform »

Authors: Junhao Hong
ISBN-13: 9780275959982, ISBN-10: 0275959988
Format: Hardcover
Publisher: Greenwood Publishing Group, Incorporated
Date Published: October 1998
Edition: (Non-applicable)

Author Biography: Junhao Hong

JUNHAO HONG is an Assistant Professor in the Department of Communication, State University of New York at Buffalo.

Book Synopsis

The first systematic study of China's television, the largest and one of the most complicated television systems in the world.

Booknews

Using television, and especially the importation of programs, as a lens, Hong (communications, State U. of New York-Buffalo) investigates social, political, ideological, and economic changes in China since the 1978 reforms. He argues that the degree and shape of the internationalization of television is due more to internal factors in China, and suggests that the same may be true in other countries though previous studies have focused on external factors such as technology, global capital flows, and the high quality of western programming. Annotation c. by Book News, Inc., Portland, Or.

	Tables	ix
	Foreword	xi
	Preface	xv
	Introduction	1
1.	A Brief Review of the Internationalization of Mass Media	11
2.	Media Internationalization and Some Related Theories	29
3.	History, System, and Structure of China's Communication, Media, and Television	41
4.	Television Program Importation Since the Reform of the 1980s	57
5.	External and Internal Factors Contributing to Changes in Television Program Importation	77
6.	Interpreting the Ups and Downs	101
7.	New Situations, Policies, and Trends in the 1990s	115
	Conclusion	133
Appendix	Chronology of Important Events of Chinese Television, 1956-1996	145
	Bibliography	149
	Index	161

Subjects

Entertainment

Television

Television Broadcasting - International
Nonfiction