The Integrity Advantage »

Dana Telford is a researcher and guest lecturer at Harvard University and a management consultant with clients in North and South America, the Middle East, and Europe. Dana has appeared on numerous television and radio programs. He earned an MBA from Harvard Business School. For more information on the authors, visit theintegrityadvantage.com.

Adrian Gostick is co-author of the best-selling books The Integrity Advantage, The 24-Carrot Manager (called "a must read for modern-day managers" by Larry King), and Managing with Carrots. He has written for USA Today Magazine and Investor's Business Daily, among others, and has been featured on CNBC, MSNBC and NPR. Adrian is director of corporate communication at the O.C. Tanner Company, and has a master's degree in strategic communication and leadership from Seton Hall University, where he is also a guest lecturer.

Where are you right now?

The Integrity Advantage give you tools to take stock and to solidify or revamp the integrity in your business life.

"They'll tell you (with a wink) that these days, nice guys finish last. If that's what you've been hearing, may we respectfully suggest you're running with the wrong crowd. And we've got some folks we'd like you to meet," say Adrian Gostick, a respected business writer, and Dana Telford, a Harvard researcher.

Based on a year's worth of research--interviewing CEOs and top business leaders from across North America--The Integrity Advantage identifies ten characteristics that are consistently displayed by people with integrity. The authors then take you through a four-step process to determine your integrity level and help you enhance your reputation for ethical behavior.

Acknowledgements x

Foreword by Mitt Romney xii

Part One: The Truth About Integrity 1

Part Two: What Integrity Looks Like--Close Up

Integrity Characteristic #1: You Know That Little Things Count 16

Integrity Characteristic #2: You Find the White [When Others See Gray] 25

Integrity Characteristic #3: You Mess Up, You 'Fess Up 32

Integrity Characteristic #4: You Create a Culture of Trust 43

Integrity Characteristic #5: You Keep Your Word 53

Integrity Characteristic #6: You Care About the Greater Good 60

Integrity Characteristic #7: You're Honest but Modest 65

Integrity Characteristic #8: You Act Like You're Being Watched 67

Integrity Characteristic #9: You Hire Integrity 72

Integrity Characteristic #10: You Stay the Course 77

Summary: You Can Take It With You 80

Part Three: Taking Stock of Where You Stand 83

Step 1: Call a Personal Time Out 91

Step 2: Get a Second Opinion . . . and a Third 93

Step 3: Evaluate Your Environment 96

Step 4: Start an Individual Revolution 101

When All is Said and Done 103

About the Authors 107