Authors: Kirk Shivell, Kent Shivell, Kent Banning
ISBN-13: 9780070571259, ISBN-10: 0070571252
Format: Paperback
Publisher: McGraw-Hill Companies, The
Date Published: April 1995
Edition: Reprint
You carefully selected your franchise. You negotiated and bought it. You made the dream of owning your own business a reality.
Now what? This is the book that goes beyond the franchisor's cut-and-dried instructions to answer that question. It tells you how to bring your dream to life-- or if you're still dreaming, helps you preview the real, day-to-day world of successful franchise operations.
Written by authorities who have studied and consulted with franchise operations for nearly a quarter of a century, this book helps you:
Transition smoothly into your new role and lifestyle
Deal effectively with legal and financial ties to the franchisor
Solve the most common areas of conflict between franchisor and franchisee
Handle employment, inventory control, business planning, and accountancy right from the beginning
This book includes special sections on operating family-run franchises, averting employee turnover and other common problems, and protecting yourself legally.
Foreword | ||
Preface | ||
Acknowledgments | ||
1 | Behold, A New World of Business | 1 |
2 | Study Yourself and the Franchise World | 15 |
3 | Ease the Transition to Life as a Franchisee | 23 |
4 | Use Foresight to Prevent Franchise Conflicts | 35 |
5 | Understand the UFOC and Franchise Agreement | 55 |
6 | Know Your Market and Aim to Earn It | 69 |
7 | Guard Yourself and Your Franchise with the Right Lawyers | 83 |
8 | Guide Yourself with the Right Accountant | 95 |
9 | Always Have the Right Business Structure | 107 |
10 | Know the Ways to Raise Money - for Start-Up and/or Expansion | 119 |
11 | Don't Trust Money: Watch It | 135 |
12 | Be Judicious in Hiring | 159 |
13 | Have Prudent Personnel Policies | 179 |
14 | Help Your People to Be Their Best | 199 |
15 | Beware of These Financial Dangers | 213 |
16 | Protect Your Franchise from Crime | 227 |
17 | Remember That Accidents Can - and Do - Happen | 243 |
18 | From the Start, Protect Your Family-Owned Franchise | 257 |
Appendix: Franchise Rule Summary | 269 | |
Index | 277 |