The Expert's Edge: Become the Go-to Authority People Turn to Every Time »

Ken Lizotte is the Chief Imaginative Officer (CIO) of emerson consulting group, inc., in Concord, Massachusetts. A Certified Management Consultant, he speaks regularly to companies and professional associations on the subjects of thoughtleading, publishing, creativity, and business success. The author of four previous books and hundreds of articles, he has led success seminars at Harvard University. Visit his Web site at thoughtleading.com.

YOU'VE GOT THE DREAM, THE DRIVE, AND THE DESIRE.

NOW PUSH YOUR BUSINESS TO THE NEXT LEVEL-WITH THE EXPERT'S EDGE…

Become one of the most respected authorities in your field.

Make high-profile appearances on television and radio.

Attract invitations to speak at major seminars and conferences.

Reach more of your target audience publishing articles and books.

Achieve greater business success than you ever imagined.

It's all possible-and easier than you think-with The Expert's Edge. This step-by-step guide from renowned management consultant Ken Lizotte CMC reveals the tried-and-true techniques that can take entrepreneurs and companies straight to the top. You'll discover how legendary thoughtleaders like Harvey MacKay, Martha Stewart, Stephen Covey, and Suze Orman have built their professional empires from the ground up, transforming themselves into business celebrities via publishing, public speaking, media attention, and other thoughtleader vehicles-and how you can, too.

Unlike any strategy you've encountered before, The Expert's Edge will push you above and beyond your toughest competitors . . . and keep you there.

Ken Lizotte is the Chief Imaginative Officer (CIO) of emerson consulting group, inc., in Concord, Massachusetts. A Certified Management Consultant, he speaks regularly to companies and professional associations on the subjects of thoughtleading, publishing, creativity, and business success. The author of four previous books and hundreds of articles, he has led success seminars at Harvard University. Visit his Web site at thoughtleading.com.

Forethought: What Is the Expert's Edge?     ix
Acknowledgments     xv
Thoughtleading Today and in Days Past     1
The ROI of Thoughtleading: Why Experts with an Edge Make the Most Money     17
Are Thoughtleaders Made or Born?     39
Gauging Your Thoughtleading Potential     55
Developing Leading-Edge Ideas     67
The Five Pillars of Thoughtleading     83
Pillar 1A: Publishing Books     87
Pillar 1B: Publishing Articles     117
Pillar 2: Speaking to Groups and Followers     137
Pillar 3: Keeping Your Edge with Fresh Thinking     159
Pillar 4: Creatively Leveraging the Internet     183
Pillar 5: Making Vigorous Use of the Media     203
Maximizing Your Expert's Edge: Sales, Relationships, and a Loyal Following     221
How Thoughtleading Serves Us All     241
Afterthoughts     249
Index     257