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The Econsultant: Guiding Clients to Net Success »
Authors: Rick Freedman
ISBN-13: 9780787956295, ISBN-10: 0787956295
Format: Paperback
Publisher: Wiley, John & Sons, Incorporated
Date Published: August 2001
Edition: (Non-applicable)
Author Biography: Rick Freedman
Rick Freedman is the founder of Consulting Strategies, Inc., an information technology (IT) training and consulting firm. He has eighteen years experience as an IT consultant, both as an employee of Fortune 500 firms including Citicorp and Dun & Bradstreet, and as a principal consultant for Cap Gemini America and ENTEX Information Services. Rick presents seminars on IT and consulting skills to organizations world wide. He lives in Lenexa, Kansas with his wife Terri and their two golden retrievers.
Book Synopsis
This guide for novice and experienced technology consultants focuses on Internet-related business issues. IT consultant Freedman begins with a discussion of which business fundamentals will remain the same and which ones are likely to change because of the Internet. Other topics include the strengths and weaknesses of various organizational structures, Web marketing, the development of an Internet business strategy, and measuring success.
Annotation © Book News, Inc., Portland, OR
Table of Contents
| Preface | xi | |
| Acknowledgments | xvii | |
| 1 | The New IT Consulting Model | 1 |
| The Internet Changes Everything! | 1 | |
| The Net Changes Business | 3 | |
| The Net Changes Consulting | 7 | |
| Some Things Never Change: The Constants of IT Consulting | 12 | |
| A Conversation with Skip McDonald | 15 | |
| 2 | A Methodology for Internet Consulting | 17 |
| Similar Models in Place | 17 | |
| Articulate a Strategic Vision | 20 | |
| Plan the Engagement | 21 | |
| Architect the Strategy | 24 | |
| Deliver the Strategy | 27 | |
| Improve the Strategy | 28 | |
| An Interview with Jim Highsmith | 29 | |
| 3 | Basics of Business Strategy | 37 |
| Strategic Thinking | 37 | |
| Success by Strategy | 38 | |
| Problems with Strategic Planning | 43 | |
| Strategic Fundamentals | 45 | |
| Competitive Advantage | 56 | |
| 4 | Strategies for the New Economy | 59 |
| Industry Transformation | 59 | |
| The End of Location | 61 | |
| Information Migration | 62 | |
| Toward the Perfect Marketplace | 65 | |
| Beyond the Basics | 68 | |
| Internet Business Models | 70 | |
| 5 | Building the Architecture | 101 |
| The Danger of Downtime | 101 | |
| An Interview with Chuck Krutsinger | 104 | |
| eBusiness Technical Design Process | 106 | |
| Develop an Architecture Strategy | 112 | |
| Forecast Customer Behavior | 114 | |
| Develop Service Expectations | 116 | |
| Design Infrastructure Details | 119 | |
| Design Application Details | 121 | |
| Design Operational Processes | 123 | |
| Integrate, Prototype, and Test Architecture | 126 | |
| Deploy, Operate, and Maintain Architecture | 127 | |
| An Interview with Larry Tanning | 130 | |
| 6 | Web Marketing | 135 |
| Experience Marketing | 135 | |
| Advertising Is Dead! | 138 | |
| eBranding | 140 | |
| Who Is the Internet Customer? | 148 | |
| New Economy Marketing Models | 150 | |
| The Message for Internet Consultants | 165 | |
| 7 | The Virtual Meets the Physical | 167 |
| Reconstructing the Chain | 167 | |
| Delivering on the Click | 168 | |
| Servicing the Surfer | 176 | |
| 8 | Change Hurts! | 183 |
| Why Make a Change? | 183 | |
| Change Management | 185 | |
| An Interview with Tuck Rickards | 192 | |
| 9 | The eConsultant's Report Card | 199 |
| What They're Saying | 199 | |
| Why Measure eConsulting Results? | 202 | |
| Creating Measurable eConsulting Engagements | 203 | |
| Communicating the Outcome | 206 | |
| 10 | Surfing the Wave: Keeping Ahead of the Changes | 209 |
| Age of Rapid Change | 209 | |
| Developing Your Strategic Skills | 210 | |
| An Approach to Constant Development | 213 | |
| 11 | Tales from the Fall | 217 |
| A Year of Change | 217 | |
| Toys Online--No Game | 218 | |
| B2B--2B or Not 2B? | 220 | |
| Falling Up | 222 | |
| Lessons from the Fall | 224 | |
| 12 | Where the Internet Is Going | 227 |
| Life-Changing Events | 227 | |
| An Interview with Seth Neiman | 230 | |
| Bibliography | 239 | |
| About the Author | 241 | |
| Index | 243 |
Subjects
Business Books
Small Business Consulting
Computer Books & Technology Books WWW & Internet E - Commerce
Small Business ConsultingComputer Books & Technology Books
WWW & Internet E - Commerce
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