The Dream Job: Sports Publicity, Promotion and Marketing » (3rd Edition)

Mel Helitzer, a professor of journalism at Ohio University, is the author of the best-selling book on humor writing (Comedy Writing Secrets). Rolling Stone magazine called him "one of the funniest university professors in the country," and the Chicago Tribune named him "professor of the year." He is the author of seven books, two national best sellers, a Broadway-style musical, and is one of the top one hundred public speakers in the country. He was formerly a comedy writer for Sammy Davis, Jr., Art Linkletter, Shari Lewis, and Steve Allen.

This book is designed for sports media and marketing courses. Features include 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event staged, and get a star named All-American.