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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells » (Revised)
Authors: Robert W. Bly
ISBN-13: 9780805078046, ISBN-10: 0805078045
Format: Paperback
Publisher: Holt, Henry & Company, Inc.
Date Published: April 2006
Edition: Revised
Author Biography: Robert W. Bly
Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.
Book Synopsis
Significant revision of the previous edition, including new chapters that reflect changes in technology, etc.
Table of Contents
| 1 | An introduction to copywriting | 1 |
| 2 | Writing to get attention : the headline | 12 |
| 3 | Writing to communicate | 37 |
| 4 | Writing to sell | 63 |
| 5 | Getting ready to write | 98 |
| 6 | Writing print advertisements | 121 |
| 7 | Writing direct mail | 149 |
| 8 | Writing brochures, catalogs, and other sales materials | 173 |
| 9 | Writing public relations materials | 203 |
| 10 | Writing commercials and multimedia presentations | 229 |
| 11 | Writing for the Web | 260 |
| 12 | Writing e-mail marketing | 286 |
| 13 | How to get a job as a copywriter | 313 |
| 14 | How to hire and work with copywriters | 341 |
| 15 | Graphic design for copywriters | 363 |
Subjects
Business Books
Careers & Employment Business Life & Skills
Reference Writing Business Writing
Nonfiction Reference Writing
Careers & Employment Business Life & SkillsReference
Writing Business WritingNonfiction
Reference Writing