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The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazines »
Authors: Jacob Jacoby, Wayne D. Hoyer, Jacoby
ISBN-13: 9780805800876, ISBN-10: 0805800875
Format: Hardcover
Publisher: Erlbaum, Lawrence Associates, Inc.
Date Published: October 1987
Edition: (Non-applicable)
Author Biography: Jacob Jacoby
Book Synopsis
Table of Contents
Subjects
Business Books
Marketing & Sales Advertisting
Entertainment Media Advertising - History & Criticism
Entertainment Media Journalism
Entertainment Media Media - General & Miscellaneous
Nonfiction Social Sciences Media & Communications
Science & Nature Social Sciences Media & Communications
Social Sciences Media & Communications Advertising - History & Criticism
Social Sciences Media & Communications Journalism
Social Sciences Media & Communications Media - General & Miscellaneous
Nonfiction Entertainment Media
Marketing & Sales AdvertistingEntertainment
Media Advertising - History & CriticismEntertainment
Media JournalismEntertainment
Media Media - General & MiscellaneousNonfiction
Social Sciences Media & CommunicationsScience & Nature
Social Sciences Media & CommunicationsSocial Sciences
Media & Communications Advertising - History & CriticismSocial Sciences
Media & Communications JournalismSocial Sciences
Media & Communications Media - General & MiscellaneousNonfiction
Entertainment Media