The Complete Idiot's Guide to Starting and Running a Bar »

Steven Johns is an independent consultant specializing in bar and nightclub operations, training, and marketing.
Carey Rossi managed restaurants and wrote training programs for the Chart House restaurants before devoting her life to writing about food and nutrition. She contributed to the second edition of The Complete Idiot's Guide(r) to Starting a Restaurant.

Where everybody knows their name...

Whether their dream bar is a comfortable neighborhood joint or a nightclub teeming with entertainment, readers can achieve their goal with this step-by-step guide. They'll learn how to focus their vision for their bar, how to build a business plan, what they need to know about mixology and food service, how to deal with vendors and employees, and everything they need to know about advertising and marketing.