The China Strategy: Harnessing the Power of the World's Fastest-Growing Economy »

Edward Tse is Booz & Company’s Chairman for Greater China, with over twenty years of management consulting and senior corporate management experience. He is a member of the Consultative Editorial Board of Harvard Business Review Chinese Edition and is a frequent speaker on Greater China's industry and regulations at business conferences and government forums. His articles have been published in a variety of places, including Harvard Business Review, Forbes, strategy+business, China Daily, and 21st Century Business Review. He lives in Hong Kong and Shanghai.

The only business book on China that you will ever need

Publishers Weekly

Tse, chairman of Booz & Co., Greater China, offers a comprehensive and worthwhile roadmap for doing business in China, a burgeoning market that can't be ignored. Tse argues convincingly that even companies that are already successfully doing business there will find themselves inadequately prepared for the new China, which is generating great scale change. Business leaders around the world who want to be successful will need a new strategy, which includes devising a long-range development plan for doing business as a global enterprise in which China is a central and integrated component. Tse shows how China has restructured its entire economy within the past few years and offers a holistic, invaluable view of the Chinese business environment, looking at consumers, competitive enterprises, the government, and more. Given the great complexities of the Chinese market, the wealth of knowledge Tse imparts will be indispensable to executives looking to enter in the Chinese marketplace.
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