The China Ready Company: Using the China Readiness Assessment to Prepare Your company for China »

Based on more than 20 years of China business experience, authors Steven H. Ganster and Kent D. Kedl found that Western companies fall into one of four quadrants in terms of their Readiness to address China:

Type A: Go for it!

Type B: Find a way

Type C: Explore, monitor

Type D: Wait

Your company's china Readiness is determined by the urgency of your Motivation to expand into China against the level of your Organizational Preparedness to execute a China strategy.

The China Ready Companyreviews the struggles, victories and failures of many Western firms as they pursued their China strategies and offers a practical approach for your firm to be successful in China.