The Children's Television Community » (1st Edition)

The Children’s Television Community presents a cutting-edge analysis of the children’s television community—the organizations, major players, and approaches to programming—and gives an overview of the history, current state, and future of children’s programming. Leading children’s television professionals and distinguished academicians come together in this volume to take a distinctive behind-the-scenes look at how children’s television is created, programmed, and sold. This thought-provoking work emphasizes the various actors whose creative, financial, political, and critical input go into children’s television, and addresses advocacy for children’s television from multiple approaches.

By blending these diverse perspectives, editor J. Alison Bryant offers readers a comprehensive picture of children’s television. Highlights include:
* a community level approach to understanding children’s television;
* perspectives from colleagues in various aspects of the media industry; and
* an eye-opening analysis of how decision-making affects what children are exposed to through television.

The Children’s Television Community is highly informative for educators, industry professionals, and practitioners in media, developmental psychology, and education.

Contents: Preface. Part I: Understanding the Children's Television Community. D. Mitroff, R.H. Stephenson, The Television Tug-of-War: A Brief History of Children’s Television Programming in the United States. J.A. Bryant, Understanding the Children’s Television Community From an Organizational Network Perspective. A. Alexander, J. Owers, The Economics of Children’s Television. Part II: Producing Children's Television. R. London, Producing Children’s Television. S.M. Fisch, Peeking Behind the Screen: Varied Approaches to the Production of Educational Television. H. Stipp, The Role of Academic Advisors in Creating Children’s Television Programs: The NBC Experience. Part III: Programming & Selling Children's Television. L. Simensky, Programming Children’s Television: The PBS Model. T. Kalagian, Programming Children’s Television: The Cable Model. J. Tashjian, J.C. Naidoo, Licensing and Merchandising in Children’s Television and Media. S.C. Rockwell, Networked Kids: The Digital Future of Children’s Video Distribution. Part IV: Monitoring Children's Television. D. Kunkel, Kids' Media Policy Goes Digital: Current Developments in Children’s Television Regulation. K.C. Montgomery, Advocating Children’s Television. D.W. Kleeman, Advocates for Excellence: Engaging the Industry. R.H. Stephenson, S. Banet-Weiser, Super-Sized Kids: Obesity, Children, Moral Panic, and the Media.