The Challenge of Effective Speaking » (14th Edition)

Rudolph (Rudy) F. Verderber (Ph.D., University of Missouri) is the Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and one of the nation's leading authors of communication textbooks. During his tenure at the University of Cincinnati, where he was head of the university's Communication Department, Dr. Verderber taught more than 25 different courses, 10 of which he originated. Considered one of the university's finest teachers, he received the Dolly Cohen Award for Outstanding Teaching (two such awards are given at the university each year), and in 1994, he was named Distinguished Teaching Professor, an honor held by only four faculty members across the university. In 1996, he received the National Speakers Association Outstanding Professor Award. His primary areas of expertise include rhetoric, public address, argumentation, and interpersonal communication.

Kathleen S. Verderber (PhD, University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is the coauthor of the very successful human communication text COMMUNICATE!.

Deanna D. Sellnow (Ph.D., University of North Dakota) is director of undergraduate studies of communication at the University of Kentucky. She served as associate professor of communication, director of the Public Speaking Fundamentals Program, and supervisor of graduate teaching assistants at North Dakota State University, where she taught for 17 years. After earning her master's degree from Wayne State University in Detroit, Dr. Sellnow completed the Ph.D. program at the University of North Dakota. She has received numerous honors for public speaking, teaching, and research, including the American Forensic Association's National Events Tournament Champion in Communication Analysis, North Dakota Speech and Theatre Association's Scholar of the Year, and Outstanding Teacher at North Dakota State University.

The new edition of a textbook that explains the processes of speechmaking. Chapters include discussions of conquering nervousness, selecting topics, analyzing audiences, topic research, organization and outlining, using visual aids, and practicing persuasion. Annotation c. Book News, Inc., Portland, OR

1. Introduction to Public Speaking. 2. Developing Confidence Through the Speech Planning Process. 3. Effective Listening. 4. Determining a Speech Goal that Meets Audience Needs. 5. Adapting to Audience. 6. Researching Information for Your Speech. 7. Organizing and Outlining the Speech. 8. Completing the Outline: Creating the Introduction and the Conclusion. 9. Creating and Using Visual Aids. 10. Practicing Speech Wording. 11. Practicing Delivery. 12. Informative Speaking. 13. Persuasive Speaking: Reasoning with Your Audience. 14. Persuasive Speaking: Motivating the Audience. 15. Ceremonial Speaking: Speeches for Special Occasions. 16. Increasing the Effectiveness of Problem Solving Discussion.