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The Business Case for Web-Based Training »

Authors: Tammy Whalen, David Wright, Bell Nexxia
ISBN-13: 9781580531153, ISBN-10: 1580531156
Format: Hardcover
Publisher: Artech House, Incorporated
Date Published: June 2000
Edition: (Non-applicable)

Author Biography: Tammy Whalen

Book Synopsis

Evaluates the relative merits of Web-based distance training for corporations and addresses the management issuescost-benefit, marketing, pricing of Web-based courses, and business process engineering. The experience of Bell Canada in using Web-based training is examined, and the practices they needed to implement and support the technology are discussed. Annotation c. Book News, Inc., Portland, OR

Booknews

Evaluates the relative merits of Web-based distance training for corporations and addresses the management issues<-->cost-benefit, marketing, pricing of Web-based courses, and business process engineering. The experience of Bell Canada in using Web-based training is examined, and the practices they needed to implement and support the technology are discussed. Annotation c. Book News, Inc., Portland, OR (booknews.com)

	Preface	xi
	Introduction	xvii
	Benefits of Web-based training	xviii
	Evaluation of Web-based training	xix
1	The Market for Web-Based Training	1
1.1	Market demand for Web-based courses	1
1.1.1	Market segmentation	4
1.2	Web-based training industry profile	11
1.2.1	Scope of the industry	11
1.2.2	Industry structure	12
1.3	Marketing Web-based training programs	16
1.3.1	Product	16
1.3.2	Place	19
1.3.3	Price	19
1.3.4	Promotion	21
1.4	Business process reengineering for Web-based training	22
1.4.1	Deciding between customization and off-the-shelf courseware	24
1.5	Barriers to the adoption of Web-based training	26
1.6	Conclusion	27
2	Cost-Benefit Analysis of Web-Based Training: Case Study of the Bell Online Institute	33
2.1	Introduction	33
2.2	Measurements of financial performance	34
2.2.1	Break-even number of students	34
2.3	Cost comparison: a background	35
2.4	Costing methodology	38
2.5	Bell Online Institute case study	39
2.6	Cost analysis: Fixed costs	40
2.6.1	Capital costs	41
2.6.2	Phase 1: content development	42
2.7	Cost analysis: Variable costs	43
2.7.1	Phase 2: Usability testing	43
2.8	Cost analysis of courses	45
2.8.1	Classroom courses	45
2.8.2	Web-based courses	47
2.9	Web-based course development costs	48
2.9.1	Asynchronous courses	48
2.9.2	Synchronous course	49
2.9.3	Additional costs	51
2.10	Ratio analysis	52
2.10.1	Break-even number of students	52
2.10.2	Return on investment	52
2.11	Discussion	54
2.11.1	Comparison of multimedia content per course	54
2.11.2	Importance of each costing element	55
2.12	Conclusion	56
3	Videoconferencing Compared With Web-Based Training Delivery	59
3.1	Introduction	59
3.2	Videoconferencing	60
3.2.1	The multicast backbone of the Internet (Mbone)	60
3.2.2	Costing analysis for videoconferencing	61
3.2.3	Delivery issues	65
3.2.4	University teaching versus professional training	67
3.3	Web-based training	67
3.3.1	Costing analysis for Web-based training	69
3.4	Collaborative learning	71
3.4.1	Systems for Web-based training	74
3.4.2	Video Web hybrids	77
3.4.3	Webcasting	78
3.5	Conclusion	79
4	Web-Based Competency and Training Management Systems for Distance Learning	83
4.1	Introduction	83
4.2	Background	84
4.3	Issues, controversies, problems	84
4.3.1	Managing employee training to support organizational goals	85
4.3.2	Pay for performance	88
4.4	Solutions and recommendations	90
4.4.1	Enterprise-wide competency and training management systems	90
4.4.2	Organizational requirement for competency and training management systems	93
4.5	Case description: Use of the SIGAL system at Bell Canada	94
4.5.1	Competency management at Bell Canada	94
4.5.2	SIGAL system	95
4.5.3	Broadband training initiative: Case study	97
4.6	Barriers to the use of Web-based competency assessment and training management	99
4.6.1	Online training development and delivery	99
4.6.2	Competency assessment	100
4.7	Future trends	101
4.8	Conclusion	102
5	Pricing Models for Web-Based Training	105
5.1	Introduction	105
5.2	Market forces	106
5.3	Factors in competitive pricing	109
5.3.1	Perceived value	109
5.3.2	Intrinsic benefits	111
5.3.3	Relative prices	112
5.3.4	Consumer knowledge	112
5.3.5	Customer expectation	113
5.3.6	Vendor reputation	113
5.3.7	Price elasticity	114
5.4	Elements of course pricing	115
5.4.1	Course production	116
5.4.2	Intellectual property and overhead	117
5.4.3	Fair profit margin	118
5.4.4	Product positioning and corporate image	118
5.5	Pricing models	119
5.6	Pricing scenarios	121
5.7	Case study: Pricing considerations for Web-based courses at Bell Nexxia	122
5.8	Conclusion	125
6	Business Process Reengineering for the Use of Distance Learning at Bell Canada	129
6.1	Introduction	129
6.2	Background	130
6.2.1	Methodology	131
6.3	Setting the stage	132
6.4	Case description: 6 R's analysis	133
6.4.1	Realization: Establishing the need for business process reengineering	133
6.4.2	Requirements: Defining customer needs	134
6.4.3	Rethink: Integration of appropriate technologies	138
6.4.4	Redesign: Setting goals for performance improvement	140
6.4.5	Retool: Testing of the concept	143
6.4.6	Reevaluate: Evaluating the new process	143
6.5	Current challenges	148
6.6	Conclusion	149
Appendix 6A	Supporting material for case study on business process reengineering at Bell Canada	153
	Epilogue	154
	Long-range effects	154
	Lessons learned	155
	Further reading	155
	Conclusion	157
	Glossary	163
	Suggested Reading	167
	Epilogue	171
	About the Authors	173
	Index	175

Subjects

Business Books

Human Resources

Employees - Training
Computer Books & Technology Books

WWW & Internet

Web Directories & Guides

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