The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace »

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.

Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.

The international bestseller

Build a better business-through your Personal Branding.

Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive “product persona” that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, The Brand Called You will help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business.

“If you want to be rich and famous, read this book.”-Al Ries, coauthor of The 22 Immutable Laws of Branding

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.

Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.

Introduction: theory, schmeory, I've got a business to run

Pt. I The DNA of a Personal Brand

Ch. 1 Why brand yourself

Ch. 2 How personal branding works

Ch. 3 Getting and keeping the cream of the crop

Pt. II The brand with three brains

Ch. 4 Specialize or spend

Ch. 5 Branding channels

Ch. 6 Creating customer delight

Pt. III Anatomy of a personal brand

Ch. 7 Brand identity

Ch. 8 Personal brochure and personal postcard

Ch. 9 Public relations and community outreach

Ch. 11 Networking and referrals

Ch. 12 Advertising

Pt. IV It's Alive! Bringing your brand to life in 12 months

Ch. 13 Create your branding strategy

Ch. 14 Launch your one-year branding plan

Ch. 15 Maintaining and defending you brand