The Audience and Its Landscape » (1st Edition)

James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication. James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication. James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication. James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication.

"This book offers a major reconceptualization of the term “audience,” one which involves a landscape, including the landscape of a given audience—situated and territorializing features of any way of se"

Booknews

The authors look at the remote control device and its impact on television viewers and the television industry, drawing on academic and industry research in measuring and classifying remote control activity. They discuss the effects of the remote on television programming and advertising, and examine studies on motivations for and gender differences in remote use. Of interest to those in television programming, advertising, and audience research. Can also be used in courses on media theory and media management. Annotation c. Book News, Inc., Portland, OR (booknews.com)