The 24-Carrot Manager » (1ST)

Chester Elton is co-author of the best-selling books Managing with Carrots and The 24-Carrot Manager. As a motivation expert, Chester has been interviewed by the Wall Street Journal and has been a guest on CNN, Bloomberg Television and on National Public Radio. A sought-after speaker and recognition consultant, Chester is VP of performance recognition with the O.C. Tanner Recognition Company. He has been a featured speaker at the HR Southwest, Incentive Magazine Forums, New York City Premium and Incentive Show, and Chicago Motivation Show. More information is available at carrotbooks.com.

Adrian Gostick is co-author of the best-selling books The Integrity Advantage, The 24-Carrot Manager (called "a must read for modern-day managers" by Larry King), and Managing with Carrots. He has written for USA Today Magazine and Investor's Business Daily, among others, and has been featured on CNBC, MSNBC and NPR. Adrian is director of corporate communication at the O.C. Tanner Company, and has a master's degree in strategic communication and leadership from Seton Hall University, where he is also a guest lecturer.

If you manage people, The 24-Carrot Manager is an indespensable tool. Find out how a seemingly insignificant think like a carrot coul make a big difference in you work and in your life.

"After sinking my scarce time into a book, I do a rough return on investment (ROI) calculation by asking two questions: 'Is this really going to build my business?' and 'How rough a slog was the book to get through?' The 24-Carrtos Manager might be my highest ROI book ever. It'll have big impact on my company . . . and it's a blast of fresh air to read." --Cliff Clive, President, Roche Consumer Heath North America

"Gostick and Elton have redrawn the boundaries on how executives should use rewards and recognition to unleash their organization's human potential. This easy-to-read book gives a 360-degree view of all the recognition tools available to us. We have no more excuses for not using them!"

--Jean-Luc Butel, President, Independence Technology, a Johnson & Company

Acknowledgements 3

Foreword 5

Introduction7

The 24-Carrot Manager 17

No Pain, No Gain 24

Carrots Improve Your Eyesight 35

Pick Your Carrots Wisely 45

It's All in the Presentation 68

Keep Your Eye on the Harvest 81

Make Formal Milestones Moments Worth Remembering 93

Keep On Growing 99

Endnotes 106